technical development
It is important that the design and development teams keep up to date with all the latest developments in technology. Developments in technology can make it possible to create innovative products or packaging. New materials and finishes present new design opportunities and possibilities.
Fairly recent innovations include new plastics, metalised films, ultraviolet and infra-red dried printing inks.
Computer Aided Design (CAD) tools are used to produce designs. CAD software can be used to create accurate 3D designs which can be viewed from any angle. It can be used to create an image of how a product might look on the shop shelf to see how well it will stand out.

