stage 2 (refining ideas)
It is very important to keep talking to the consumer at this stage, listening to what they say about what they like and dislike about the prototypes.
Several prototypes are developed for consumer testing to get feedback on:
- Which ideas are worth further development?
- What are the winning attributes of the products?
- Is there anything about the new products that doesn't work?
- What comes nearest to filling the gap in the market?
- Do the prototypes meet your expectations?
Consumers undertake sensory analysis, providing feedback on flavour, texture, shape, number and weight.
This process narrows down a broad range of ideas to a smaller number of more refined ideas to go through to the next stage when supply decisions (how the product should be manufactured) will be made.
